In an era of collective exhaustion, it is perhaps unsurprising that a soothing new trend has taken over the internet: Wordle, an online word game that takes a few minutes to complete but only allows users to play once a day, was launched quietly in October 2021 and has quickly become a viral hit, with “millions” of people playing last month.
Now the game’s success has attracted one of the biggest names in the business: the New York Times said this morning (1 February) that it had paid Josh Wardle, Wordle’s creator, “in the low seven figures” for the game.
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