New Times,
New Thinking.

22 April 2010

Has the Sun realised it went OTT?

Clegg disappears from paper’s home page.

By James Macintyre

After a backlash against Nick Clegg’s mauling in the right-wing and Conservative press — a backlash that has included not just Peter Mandelson, Paddy Ashdown and Alastair Campbell, but also the Tory-supporting blogger Iain Dale (a must-read post), and even provoked some deep thinking at the Telegraph itself (one of the anti-Clegg vessels) — could it be that even the Sun is cottoning on?

A quick glance at its home page shows that the screaming front-page splash about Nick Clegg, which was certainly still the main story last time I checked, an hour or two ago, has now disappeared. Do a “control F” search and there is no mention of “Clegg” on the (extremely busy) page.

Rupert Murdoch is an ideologue, but he is also a businessman. Could it be that even he realises there is only so far you can go against popular opinion?

After all, everyone knows the Sun‘s executives are desperately trying to will on a Tory victory, but, Murdoch may ask himself, does every potential Sun reader hate Nick Clegg?

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