In the dark: what is behind India’s obsession with skin whitening?
The advertising of skin whitening products has shifted from the downright offensive to the consciously discreet, but the range on offer keeps proliferating.
By![In the dark: what is behind India’s obsession with skin whitening? In the dark: what is behind India’s obsession with skin whitening?](https://dl6pgk4f88hky.cloudfront.net/2021/06/gettyimages-163325452-scaled.jpg)
New Times,
New Thinking.
The advertising of skin whitening products has shifted from the downright offensive to the consciously discreet, but the range on offer keeps proliferating.
By Ranjavati Banerji