From the NS archive: Cool Britannia’s big chill
10 April 1998: The government’s repackaging of the national image continues apace. But it’s driven by an obsession with populism, not innovation.
By![From the NS archive: Cool Britannia’s big chill From the NS archive: Cool Britannia’s big chill](https://dl6pgk4f88hky.cloudfront.net/2021/08/gettyimages-80498078-scaled.jpg)
New Times,
New Thinking.
10 April 1998: The government’s repackaging of the national image continues apace. But it’s driven by an obsession with populism, not innovation.
By Hugh Aldersey-Williams