The Despicable Me phenomenon
How the hectic Minions franchise, optimised for a child’s attention span, became a blockbuster hit.
By![The Despicable Me phenomenon The Despicable Me phenomenon](https://dl6pgk4f88hky.cloudfront.net/2024/07/10/202428Film.jpg)
New Times,
New Thinking.
How the hectic Minions franchise, optimised for a child’s attention span, became a blockbuster hit.
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By David Sexton