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18 August 2015updated 12 Oct 2023 9:47am

Labour are becoming a toxic brand, warns Jon Cruddas

The latest findings from our inquiry make bleak reading, says Jon Cruddas. 

By Jon Cruddas

The fifth message from our independent review polling is that Labour is becoming the toxic brand.

Our polling is based on a representative sample of 3000 English and Welsh voters using the YouGov panel and analysed by the Campaign Company. We asked voters a question about their voting preference. Did they, ‘always vote’ for a particular political party, ‘sometimes vote for it’, ‘consider voting for it’ or, ‘never vote for it’.

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