Don’t panic, ladies and gentlemen. Colin Firth hasn’t shrunk. His latest film is not about a tiny besuited man and his struggle to survive in a world terrorised by gargantuan women. If you look closely you’ll see that our old friend perspective is at work, and that Firth has been pushed to the back of the picture so that in the foreground a shapely female arse and pair of legs can frame him.
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In a conscious aping of the poster for the 1981 Bond film For Your Eyes Only (complete with gun held downward in right hand), the publicity department for Kingsman have solidified the towering wall of posters using this curiously popular trope: man looks on at faceless woman’s legs in tight outfit; audience is lured into cinema by promise of pert buttocks; woman straddles and opens herself up to the real hero of the film.
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