Ask somebody to think of a social media influencer, and they’d probably picture young, manicured teens and twenty-somethings making content for audiences for the same demographic. We’d expect them to have perfectly styled pictures, high-production videos, popular hashtags, and thousands of followers who are ready to smash a like on any content posted. And we think this because, on average, that’s what influencers look like.
But on TikTok, things are changing. While TikTok’s audiences are still largely the digital native tweens and teens common on most social platforms, the creators aren’t just other fellow Gen-Zers. A new type of TikTok influencer is emerging: the TikTok mom.
Subscribe to The New Statesman today from only £8.99 per month
Content from our partners
