The Independent Group is a populist party, and if it wants to succeed it will have to remain one. I don’t mean that in either a positive or a pejorative sense: it’s just an undeniable truth of their overall messaging and what the electorally lucrative hunting ground for such a party is.
The approach on Monday, when seven Labour MPs announced the formation of the new grouping, was effective because it hit a few simple beats repeatedly: Labour has changed, and for the worse, politics is broken, and only we can solve it, etc.
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