“I remember the first time I realised that most people stay on the first page of Google. I was shocked.”
What do you do when you want the answer to a question? You might look it up in a book, or text your mum, or ask social media, but more often than not, you just Google it. You do it quickly, phrasing it as a few disjointed words, and click the first or second link to find your answer. Then you click off. On rare occasions, you might scroll to the bottom of the first page of results, but most of us would never click through to the fifth, ninth, or twentieth page. Elizabeth does things differently. “I could get up to page 20 or more,” she tells me over email. “And I somehow assumed other people did this as well.”
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