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We all know John Lewis. No, not that one. “@JohnLewis” is a long-suffering American Twitter user who has been repeatedly mistaken for the British retail giant – “@JohnLewisRetail” – on the social media site. Lewis is good-humoured about the mix-up, and every year manages to go viral with one of his amusing tweets responding to the phenomenon. Last month, the company even sent John Lewis a Christmas gift basket for his troubles.
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