When former Labour voters liken a Labour leader to Worzel Gummidge, it is not a sign that the party is heading into government. When they are in a crucial marginal seat like Nuneaton, the party has a problem. To win in 2020, Labour needs to win in Nuneaton.
The focus groups we held in this key battleground seat are deeply disturbing for the Labour party. Voters see a leader who cannot lead, and a party that is divided, stands for nothing in particular and has done nothing to address the concerns that held people back from Labour in 2015. Most of these voters come from solid Labour families, moved to the Tories in 2010 or 2015 over the economy and immigration, and have stayed there because there is no reason to come back.
Subscribe to The New Statesman today from only £8.99 per month
Content from our partners
