
This past weekend, a historic 30 inches of rain in just 72 hours fell on Houston, Texas – leading to at least eight deaths and the displacement of an estimated 30,000 people. Since then, images of police officers carrying women, women carrying babies, and people of all ages carrying dogs to safety have flooded global newsfeeds and front-pages alike – moving millions to sympathy.
The result? A very admirable impulse to want to help. Which for most of us takes the form of donating aid. Vast amounts are already pouring in, both from concerned individuals and large corporations like Amazon and Starbucks.