New Times,
New Thinking.

  1. Culture
  2. Music
21 July 2017

Why is “Despacito” so popular?

An investigation.

By Anna Leszkiewicz

It’s the first (mostly) Spanish language song to nab the Billboard Hot 100 top spot since 1996’s “Macarena”. It’s topped the charts in 45 different countries, from Austria to Japan to Uruguay. Its (quite rubbish) video has garnered almost three billion views on YouTube. A video of a young girl dancing to it in public places has more than 69 million views. It’s been covered on the harpsichord. It’s even been discussed on Radio 4. And it’s now the most streamed song of all time with nearly five billion plays. First released back in January, Luis Fonsi and Daddy Yankee’s “Despacito” is indisputably the song of the summer.

Why?

Subscribe to The New Statesman today from only £8.99 per month
Content from our partners
More than a landlord: A future of opportunity
Towards an NHS fit for the future
How drones can revolutionise UK public services