Have you ever been on a first date and thought, “Well, that was beyond awkward, but think how well it could have gone if only we had made 12 different stops?” No? Well, Uber thinks you have! The ride-hailing app released its first TV advert this week, in an attempt to improve its reputation after a political backlash, sexual harassment charges and questions over the future of CEO Travis Kalanick. It’s not the world’s most impressive effort.
The advert sees “Grace” and “Miles” on a first date in an unspecified city – during which they get no less than SIX Ubers. SIX. Who has ever left the house and thought, “Hope tonight goes well and I manage to drop 75 quid on at least half a dozen painfully slow car trips across town”? “Grace” and “Miles”, that’s who.
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