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29 May 2024

The problem with the Tories’ core vote strategy

Rishi Sunak’s pandering to the base could alienate undecided moderates.

By Rachel Cunliffe

No group has fared better under 14 years of Conservative government than pensioners. The triple lock (intended as a temporary measure when it was brought in by the coalition government) has ensured the state pension has steadily increased even as workers’ wages stagnated. Since it was introduced in 2011/12 it is estimated to have grown by £78 billion. On average, pensioners are statistically more likely to live in households with assets over £1 million than they are to live in poverty.

They somehow still managed to feel aggrieved. Jeremy Hunt’s main giveaway in the Spring Budget was a reduction in National Insurance – a tax that pensioners are already exempt from. This prompted Janet Street Porter (aged 77) on Loose Women to accuse Rishi Sunak of hating her age cohort. Yes: a cut in tax that could not be cut for pensioners, because pensioners don’t pay it, was framed as proof that Sunak and Hunt “hate” the elderly.

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