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7 June 2010

Rise of the tenderpreneurs, the fall of South Africa

The World Cup will create a feel-good factor in South Africa, but when it’s all over, the same urgen

By Andrew Feinstein

This will be South Africa’s second World Cup. The first was much smaller than the impending football jamboree. But the 1995 Rugby World Cup was an extraordinary affirmation of the country’s recent transition to democracy, celebrated joyously with the host nation’s victory. More important than the result was the masterful moment of reconciliation politics in which Nelson Mandela appeared in the shirt of the South African captain François Pienaar, acknowledging that the newly empowered majority had embraced the game of apartheid, that we were now “one nation, one team”. This was the apex of “rainbow nation” symbolism, a new democracy brimming with hope and promise. The country that will host the 2010 Fifa World Cup has lost this illusory lustre.

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