New Times,
New Thinking.

Do mapping apps exacerbate prejudice?

GIS navigation tools have come to dictate our mobility – but their suggested routes are not free from bias. 

By Clara Aberneithie

The days of getting lost on unfamiliar city streets are fast becoming a quaint relic of the past. According to research conducted by the Ordnance Survey, 60 per cent of millennials say that they “rely” on their mobile map when going anywhere new and in day-to-day life, and more than a quarter are “very reliant” on digital maps. This percentage is, as one would expect, increasing among younger generations.

The databases that power our now-ubiquitous virtual maps, analysing and visualising geographic data, are called GIS, or Geographic Information Systems. They can be incredibly useful, providing users with the quickest suggested route for travel. Tools have been introduced that can allow users to filter their suggestions, further tailoring a journey. For instance, learner drivers can exclude motorways from car routes, disabled people can prioritise routes with step-free access on public transport, and it’s also possible to filter by travel fare

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