“Good evening friends,” began Volodymyr Zelensky. It was five minutes to midnight. Ukraine’s wartime president, hailed the world over for his masterclass in leadership, now speaks every night to the people of Ukraine, and many beyond. But this address on New Year’s Eve 2018, on the independent TV channel 1+1, came as a surprise to everyone, including the then-president, Petro Poroshenko.
“Dear Ukrainians, I’m promising you I will run for president. And I’m doing it right away.”