João describes swallowing the Red Pill as a feeling greater than winning the lottery.
Aged 17 and a self-described “late bloomer virgin”, he was growing apprehensive about going to college when he stumbled across online men’s rights forums that seemed to hold all the answers. “I believed in it so much,” the now 24-year-old tells me via Skype from his home in Portugal, “It was such a fantastic thing to me… Back then I used to say that I was so happy about finding out about the Red Pill and pick up artists that I would rather be with them than win the lottery.