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13 September 2019

Why Britain is hooked on supermarket TV

As the high street withers, it thrives on our screens.

By Anoosh Chakelian

Did you know that the smell of instant coffee is added by an aroma storage tank in the factory? That Aldi products have bar codes on every side to speed up the checkout process? That those giant Sports Direct mugs were deliberately included in online orders to make them ubiquitous? That the question a Poundworld manager hears most often is: “How much is this?”

A bunch of great titbits for your dinner parties, there. But don’t thank me. Thank the unlikely boom in supermarket TV. As the British high street declines, programmes about what happens on it have gone the opposite way. Behind-the-scenes documentaries about supermarkets, household brands and high-street chains are increasingly popular with the British public.

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