Just over a decade ago, when Little Britain specials were still watched by millions in a prime-time slot on Christmas Day, it would have been hard to imagine the naughty, flirtatious comedian David Walliams as the face of child-friendly festivities. But over the past decade, Walliams has conquered the end-of-year book charts.
“Every child now looks forward to the new David Walliams book at Christmas,” his publisher at HarperCollins, Ann-Janine Murtagh, declared when two new titles, The Ice Monster and Geronimo, were released in November. Unlike most, Walliams’s promotional team have the data to support this claim. Walliams is set to secure his third Christmas No 1 in a row, defeating competitors such as Jamie Oliver and Michelle Obama. The 47-year-old is the only children’s author other than JK Rowling to achieve an overall Christmas No 1, and the only author other than Oliver to secure the top spot for three consecutive years.
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