Something’s happened to presidential campaign slogans. Something affirmative. Motivational. Inspiring. Yes! They’ve become self-help mantras.
Romney’s got his rather hectoring “Believe in America” and Obama’s gone for the grammatically pointed “Forward.” – the much discussed full-stop signifying, apparently, a mind set on its course. Last election of course we had the rabble rousing chant “Yes we can”. The tone now borrows from life coaches where it once borrowed from the advertising industry (I like Ike, Keep Cool and Keep Coolidge), and this time it’s much harder to oppose. Agreeing is not only right – it’s healthy!
Subscribe to The New Statesman today from only £8.99 per month
Content from our partners
