The Lib Dems haven’t retoxified the Tories’ brand – they did that all themselves

As long as the Tories are directing their fire at UKIP and trying to attract their core vote back, they will continue to remind everyone that they are the nasty party.

By Richard Morris

Oh dear, I think the normally inestimable (for a Tory) Tim Montgomerie has had a bit of a senior moment. Writing in the Times yesterday, Tim laid the blame for the news that voters believe the Tories would have been very much nastier if they were governing on their own firmly at the feet of the Lib Dems. Apparently a few jibes from Vince and a list of the things we’ve stopped them doing in government have recontaminated the Tory brand.

Now, while there may be an element of truth to this, and I’m pretty sure Tim is now on top of Ryan Coetzee’s Christmas card list, I’m afraid the real reason lies closer to home; The Tories have done it to themselves.

Partly this is because of an endless stream of Conservatives who keep telling the world in general how we in the Lib Dems stop them doing what they really want to do. Eric Pickles is especially good at this. Maybe he’s the portrait in the attic to Tim Montgomerie’s Dorian Gray?

But it’s more than that. It’s also because they then tell the world just what they’ve got in mind. It wasn’t the Lib Dems who persuaded Theresa ‘safe hands’ May to announce that she wanted to launch an immigration bill that would “create a really hostile environment for illegal migrants”, leading the Institute of Directors to declare in response “It is pure sophistry to manipulate immigration figures by shooing to the door highly-trained international students with MBAs to make way for unskilled migrants from the EU.”

Nor was it the Lib Dems who ran the ‘racist van’ posters. The Tories didn’t even bother to tell us that was happening. Nor did we suggest they should be using words like ‘scroungers’ and ‘skivers’. And it’s not all one-way traffic on the jibes front either – is it Mr Shapps?

But of course, there is a reason why the Tories have reverted to type and started dishing out the tough talk. It’s not the Lib Dems they’re worried about. It’s UKIP. Which is presumably why their hug-a-hoodie oak tree logo has metamorphosed into a Union Jack Bouffant, circa Thatcher 1983. And as long as the Tories are directing their fire at UKIP and trying to attract their core vote back, they will continue to remind everyone that they are the nasty party.

Frankly, Tim, that’s a lot more of a problem for you than a few Vince Cable jokes.

Richard Morris blogs at A View From Ham Common, which was named Best New Blog at the 2011 Lib Dem Conference