For more than 15 years, the retail space at 59, the Broadway – the central high street in the London suburb of Ealing – was occupied by Monsoon. But in June last year, as the pandemic heaped pressure on retailers, the clothing brand entered administration, triggering hundreds of job losses and shop closures, including its Ealing branch.
Number 59 stood empty for several months until it was filled, late last year, by a new tenant – one that could have profound implications not only for Ealing, but for high streets across the UK. After capitalising on the rapid transition to online shopping and enjoying the best 12 months in its 26-year history, Amazon announced that number 59 would soon be home to its first physical shop outside the United States.
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