New Times,
New Thinking.

27 September 2017

Sarahah and tbh: inside the teenage obsession with anonymous apps

How an app intended for the workplace became the home of teenage bullies. 

By Amelia Tait

You’re ugly. Stop being a slut.

These are just some of the messages 18-year-old Kiara Padilla received after downloading the friend-feedback app Sarahah. Originally intended as a tool that would allow employees to give anonymous feedback to their bosses, Sarahah became the most downloaded free app in the App Store in July after teenagers around the world began using it. “I downloaded it because everyone else around me was,” explains Kiara, “and being the slightly self-centred teen I am, I wanted people to leave comments on what they thought about me.”

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