There has been a trend developing on Facebook for a while now, perhaps you’ve seen it. A friend of yours, or an acquaintance, or a cherished internet confrere who you do not speak with in the real world keeps sharing viral photos with all-capped, block letters that proclaim some deeply-felt political or religious conviction. However, these images have been lifted from somewhere else; the words do not belong to them, yet through the insistence of the Facebook share button it is as if they do. I have a friend just like this, and his wall is covered with these photos as if his beliefs could and should be reduced to the sophistication of an advertisement. More than anything, the manic energy he devotes to this task strikes me as an easy way out. There is no effort in constructing his opinions, no real thought process. Instead, he creates and broadcasts his identity with the click of a mouse. Months later, these miniature soapboxes of appropriated meaning will vanish and be replaced by a hundred more, and the thoughts will be revealed for what they are: less than smoke.
In truth, much has been made about social media’s ability to truncate political meaning (and other meanings, certainly) at the expense of in-depth discussion. Here, though, we observe a different animal, because while there appears to be the makings of a conversation at play with these posts, it’s a ruse. Through Facebook, individuals can adopt another’s political or spiritual agenda wholesale, sidestepping the hard work of cultivating their own beliefs and effectively demolishing any chance for open communication. This trend is unique in the world of social media, though the driving force of convenience remains unchanged. In contrast, Twitter’s guidelines dictate that an idea thrives within the confines of 140 characters; still, the idea generally remains unique to the individual. Retweets make for closer brethren, but even so they are posted with the understanding of another’s specific identity behind them. On the other hand, one might argue that websites like Tumblr allow a similarly shallow representation of an individual, in which users craft piecemeal identities solely through pictures, as if a picture could ever tell the whole story. Nevertheless, it is Facebook alone that propagates the distinct illusion of shared dialogue.
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