As Barack Obama prepares for his second inauguration in front of the Capitol building on Monday, most politicos are by now familiar with the demographics which helped put him there. Election night saw 96 per cent of African-Americans vote for the President; 70 per cent of Hispanics and 73 per cent of Asian Americans. Less dependent on traditional independent voters, the Democrats ‘expanded the electorate’ by boosting turnout in these communities.
That this causes a problem for the Republicans has quickly become conventional wisdom. It’s been little noted, though, how the demographics of 6 November create a challenge for the Democrats too. An important component of the Obama campaign’s “get-out-the-vote” (GOTV) effort was the President’s personal appeal. There was a pronounced sense of a personal connection between many non-white voters and Obama, and of protectiveness (of which race was one but not the only factor).
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