The UK has a proud history of charitable giving, and each year is ranked amongst the most generous countries in the world. This generosity serves as the backbone for so much of the good that goes on in communities across the country.
But we cannot rest on our laurels. Recent trends have shown that fewer households are participating in regular giving, and charities are increasingly reliant on the support of older people to fund their work. Indeed, nine per cent of Britons are responsible for two-thirds of all charitable giving, and there is a real need to broaden participation so that more people make a contribution.
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