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7 December 2016updated 20 Oct 2022 4:23pm

Living the Meme: What happened to Success Kid?

Sammy Griner explains what life is like nine years after his baby picture became a meme.

By Amelia Tait

“Excuse me, this is my son, do you know him?”

Ten-year-old Sammy Griner is doing an impression of his mum, imitating what she is like – complete with hand gestures – when she tells a stranger that he is Success Kid. This isn’t an arrogant title, or a strange nickname, but the name of the meme that Sammy became when he was just a baby. When his mother, Laney, shot a picture of him holding a fistful of sand on the beach when he was 11-months-old, she had no idea that the determined expression on her baby’s face would lead him to become internationally famous online.

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