
“Excuse me, this is my son, do you know him?”
Ten-year-old Sammy Griner is doing an impression of his mum, imitating what she is like – complete with hand gestures – when she tells a stranger that he is Success Kid. This isn’t an arrogant title, or a strange nickname, but the name of the meme that Sammy became when he was just a baby. When his mother, Laney, shot a picture of him holding a fistful of sand on the beach when he was 11-months-old, she had no idea that the determined expression on her baby’s face would lead him to become internationally famous online.