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  1. Politics
12 July 2017

Understanding #Moggmentum: the hollow cult of Jacob Rees-Mogg

What is behind the social media stardom of parliament’s most cartoonish toff?

By Anoosh Chakelian

“Floccinaucinihilipilification,” said Jacob Rees-Mogg in 2012. And the nation swooned.

It’s the longest word ever to be used in the Commons (meaning: to find something worthless, origin: Latin bantz at Eton) and it brought the MP for North East Somerset a taste of viral fame he has increasingly come to enjoy since being elected in 2010.

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