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10 June 2017updated 09 Sep 2021 6:11pm

Pavement politics, new media, and a little help from Bernie: How Labour fought its ground game

Labour, Momentum and Jeremy Corbyn blended the best of traditional canvassing with the cutting-edge of new media and digitally-augmented campaigns.

By Rachel Godfrey Wood

If there is one message to take from this election, it is that organising in communities is the future of Labour’s campaigning.

When elected, Jeremy Corbyn’s promise of a Labour social movement was characterised by critics as “putting rallies above winning elections”. But the electoral utility of a mobilised mass membership is now clearly visible. The accepted difference a good ground campaign can make is somewhere between three and six per cent. This is well within the margin of many of Labour’s election gains.

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