We don’t hear too much about “spin” these days. The word seems to have returned to its natural association with cricket and washing machines. But there was a time when its pejorative use was associated with political parties in general and Labour in particular.
In a way, I suppose it was a compliment. Alastair Campbell built on the work already done by Peter Mandelson to usher Labour into an era in which its motto would no longer be “No Compromise With the Electorate”. Our message and our messengers entered the public consciousness.
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