With the polls suggesting that the EU referendum is too close to call at the moment, much of Britain’s European fate lies in the hands of the voters who still haven’t firmly made up their minds.
Recent estimates suggest that there are as many as four million voters are still undecided on Brexit. To get a better sense of the fence-sitters we have looked deep into YouGov’s Profiles data to assess who they are, who they trust and how they might be swayed.
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