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1 June 2017updated 05 Oct 2023 8:54am

Who are the diehard Conservative voters behind Theresa May?

The voting population can be split into altruistic "pioneers", aspirational "prospectors" - and socially conservative "settlers". 

By David Evans

The Tory poll lead remains intact, just about. This despite an awful fortnight, which might easily have hollowed out Theresa May’s vote much more.

So, who exactly are the diehards who have buttressed her position? Polls suggests socio-economics and region are becoming less important. And while age has partially replaced them, it doesn’t seem enough by itself. Being wealthy or from the north often come with political and economic interests, after all – which mean it makes sense to vote one way or another. It’s harder to identify the “interests” that unite the 70-year-old social renter in Teesside with the 70-year-old homeowner in Surrey – both of whom still look likely to plump for the Tories.

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