New Times,
New Thinking.

  1. Politics
  2. Feminism
21 March 2016

Is it up to Jamie Oliver to say how women should breastfeed?

When men make statements about breastfeeding, they are making assumptions about where and to whom a woman should direct her energies, with no consideration of the personal cost.

By Glosswitch

Imagine if feeding your newborn baby were no more complex than following a Jamie Oliver recipe. Right, this one’s dead simple, all natural ingredients, you can rustle it up in a jiffy. Take one lactating tit – can be engorged, bleeding, mastitis-ridden, you name it – give it a bit of a squeeze then just whack it in your hungry tot’s mouth. Quick as you like, takes zero prep, how’s that for instant infant tucker?

Unfortunately, just as fighting poverty involves more than encouraging the poor to get rid of their “massive fucking TVs”, breastfeeding requires more than having a celebrity chef tell you it’s “easy” and grant you permission to do it “anywhere [you] want”. It’s all very well to say “we have the worst breastfeeding in the world” when the “we” means something very different depending on whether one is a lactating mother or not. 

Subscribe to The New Statesman today from only £8.99 per month
Content from our partners
An old Rioja, a simple Claret,and a Burgundy far too nice to put in risotto
Antimicrobial Resistance: Why urgent action is needed
The role and purpose of social housing continues to evolve