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11 July 2017

Unrealistic ads promising big teacher salaries won’t solve the recruitment crisis

A new government campaign tells potential recruits not to believe the “horror stories”. But should they?

By Lizzie Palmer

“I’m one of the highest earners amongst my graduate friends,” says one smart young professional. “In a relatively short time I’ve been able to progress very, very quickly and now I’ve been able to buy my own home, something that I probably wouldn’t have been able to do in another career,” adds another. It sounds like promotional material for a high-powered corporate graduate scheme. But this is actually the government’s latest teacher recruitment advert, as schools face an increasingly uphill battle to attract and retain staff.

Yesterday’s announcement that the 1 per cent cap on public sector pay rises will continue to apply for teachers – despite pressure on Theresa May from some MPs to scrap it all together – will undoubtedly not help recruitment and retention. (Some teachers at the bottom of the pay scale will be eligible for a 2 per cent rise – but schools will have to find the money themselves at a time when they are not exactly awash with cash.)

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