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20 May 2015updated 05 Oct 2023 8:20am

Lord Ashcroft: we can all agree it wasn’t a great election for pollsters

Super pollster Michael Ashcroft on where the parties went wrong – and the one poll that (allegedly) got it right.

By Michael Ashcroft

By and large, on balance, we can all agree that it has not been a great election for the pollsters. But there is (or so we read) one notable exception. The private polls commissioned from the Tory bunker by the campaign chief Lynton Crosby and the US guru Jim Messina got the result ­absolutely right, at least according to, well, Lynton Crosby and Jim Messina. If they say so, I’m sure it must be true. But why leave any room for scepticism? Come on, chaps: now it’s all over, show us the numbers so we can all see how you did it. (Perhaps I shouldn’t hold my breath.)

 

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