This is a defining moment for the future, and arguably the survival, of the Labour Party. In the coming months there will be much debate about what went wrong and where next.
In 2005 I produced evidence that Labour had lost 4 million voters since the election in 1997. A substantial part of these missing millions were traditional working class voters. This pattern has continued over the last 10 years.
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- Hold on to and indeed increase our middle class vote
- Reach out to working class voters, and
- Mobilise Labour identifiers who did not vote Labour.
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