
I’m having an identity crisis. I am one of a growing number of youngish people who are looking for political alternatives beyond the Westminster bubble. Russell Brand’s Newsnight performance struck a chord. We’re excited by grassroots democracy and collaborative decision-making. But what do we call ourselves? Left wing? No, left and right are over. Progressive? Too woolly. Democratic? Too general. The only term that seems to work is anti-neoliberalism. And that is a hideously inelegant label to rally around.
What does it even mean? Despite admirable attempts to define the term, by cultural theorists Jeremy Gilbert and Will Davies among others, it’s stubbornly hard to pin down. Is it a specific market-fundamentalist programme, or a diffuse set of strategies designed to protect elite power? Why don’t neoliberals themselves ever use the word? It’s also not clear to me whether neoliberalism favours centralised state power or whether this power is only designed to prepare individuals to fend for themselves. Amongst the general public, neoliberalism has little or no currency.