The idea that entertainment has an effect on our politics might seem ludicrous to some. Many would scoff at the notion that the Star Wars saga might have influenced the political socialisation of Generation X. Or that the music that the baby boomers listened to played a supporting role in the development of that generation’s politics.
And perhaps, most ridiculous of all, is the idea that J K Rowling’s immensely popular tale of the boy-who-lived could have played a role in the political development of that generation, the Millenials. Let alone an election result. But this is exactly what some recent research of mine indicates.
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