
Nigel Farage’s approach to the European elections was not governed by conventional wisdom. While the Conservatives spent months downplaying expectations of their performance in the European elections, Farage was busy doing the opposite.
The European election results provided stunning vindication. The easy option would have been to set Ukip up as carefree underdogs, and try to replicate the strategy that yielded a second-placed finish in the 2009 European elections.