The British public regards The Sun as one of the least trustworthy sources of news in the country while buying it more than any other newspaper. In this respect, The Sun sits on an evolutionary line that can be traced from early magicians to modern day reality television like The Only Way Is Essex: light entertainment in which the obvious bullshit simply adds to the charm.
Sex and degradation are other elements linking these art forms, evolving similarly in each case. It was only in the 20th century that the ‘glamorous assistant’ trope became cliché in magic, and soon acts routinely depicted the routine abuse or humiliation of a female assistant by a male magician – sawing her in half, for example. Big Brother began in 2001 with fairly normal people, but by the mid-Nothings it – and the countless imitators it spawned – was becoming sexier and more degrading as each year passed.