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5 May 2010

Fingers on buzzwords

The election campaign hasn’t been all surface effects. There’s been a bit of philosophy at times, to

By Jonathan Derbyshire

Modern politicians often sound as if they are speaking the same desiccated, drearily technocratic language. That has been true for much of this campaign, but, for all that, there have been some conceptual and rhetorical innovations, and even phrases that appear to be the freshly minted coinage of spin doctors and campaign managers turn out to be made of older metal than we might have expected.

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