New Times,
New Thinking.

28 February 2014updated 28 Jun 2021 4:45am

The science behind making your very own James Franco-furter

A website claims to want to grow the meat of celebrities and sell it as a novelty food item - but ignore the joke, because it's technically feasible.

By Ian Steadman

A company called Bite Labs has set up a website offering the concept of “Celebrity Meat”, where cultures of cells scraped from famous people are grown, in vitro, before being mixed with cow and pig meat into salami sausages. Even beyond that, it wants people to join in a Thunderclap tweet campaign to get celebrities like Kanye West, Ellen DeGeneres, Jennifer Lawrence and James Franco (“the Franco salami must be smoky, sexy, and smooth”) involved. It’s quite the sales pitch.

Let’s be clear – Bite Labs is probably a joke. Everything about the site, as slick and Silicon Valley startup-styled as it is, shouts satire on celebrity culture. There is no information at all about the science of creating celebrity meat beyond a quote from Winston Churchill and four paragraphs that give a simplified overview of the process of growing in vitro meat.

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