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9 January 2014updated 28 Jun 2021 4:46am

Google Doodles: cute clickbait that ripples through the news cycle

No matter how unusual the event, commemoration in one of Google's daily Doodles will create a news story.

By Ian Steadman

Today is the 106th anniversary of the birth of feminist philosopher Simone de Beauvoir. The 106th anniversary of an event isn’t a particularly special one most of the time – the debates kicking off at the moment over the causes and legacy of the First World War are happening in the centenary of the year the war began, not waiting until 2020, after all – but nevertheless, the big news sites are all covering it.

Here’s the Guardian (twice!), here’s the Telegraph, here’s the Mirror, here’s the Independent (also twice!), here’s Le Matin, here’s CNN Turkey, here’s a stock investment analysis site called 4-traders, here’s Poland’s Gazeta. Those are just a sample of how many sites, around the world, all chose to host the same story on the same day, and from the same angle.

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