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  1. Culture
7 May 2017

An ode to Forever FM, the fictional local radio station from Peter Kay’s Car Share

The brilliance of Forever FM sounds like a response to all those who claimed that Kay was merely a nostalgia peddler.

By Antonia Quirke

At the faint risk of overegging (see the calls for yet more Baftas, and the meritorious Rachel Cooke already calling it “utterly endearing”), allow me, if you would, a quick appreciation of series two of Peter Kay’s BBC1 comedy series Car Share. Or more specifically, the marvellous fictional local radio station that features in every episode, whose millions of fans (so many that they broke iPlayer) are calling for a “real” Forever FM to be established.

Oh, that it could be so. Endless early Lloyd Cole and REO Speedwagon. Ingenious ads for life insurance (“For when tomorrow doesn’t come”). And a pants-wetting Guess the Year slot. “When was it?” challenges the breakfast-show DJ, “that Ikea opened its first store in the UK and Terry Waite was abducted in Beirut and tied to a radiator for four years?”

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