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20 March 2017

Crowd-sourced pop singer Hatsune Miku reveals the true nature of stardom

Does it matter if a celebrity is “real”? After all: all show business is myth-making.

By Yo Zushi

Between 1939 and 1994, Frank Sinatra released recordings of more than 1,200 songs. The Greek singer Nana Mouskouri, born in 1934 and still active as a performer, has at least 200 albums to her name, spanning lullabies, film music, Europop, country and folk. “Music has so many faces,” she once said, and it seems that, over the past half-century or so, she has tried on most of them.

Yet the Japanese idol Hatsune Miku, whose career began in 2007, has already eclipsed both singers in terms of sheer quantity of music, if not quality. Her repertoire consists of about 100,000 songs, and her videos have had millions of views on the streaming website Nico Nico Douga. She first rose to the top of Japan’s album charts in 2010, a few months before the country’s space agency sent images of her hurtling towards Venus aboard its Akatsuki probe.

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