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14 June 2017

From Beyoncé to Little Mix (via Kendall Jenner): how protest went pop

Branding, messages of empowerment and fashion trends all converge in female-fronted pop videos, which are increasingly using protest imagery. 

By Anna Leszkiewicz

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In case you hadn’t noticed – protesting is on trend. Politics and fashion have had an uneasy relationship for decades, but in the last few years, the idea of performing a protest as a fashion statement has ramped up. Catwalk “protests” have wildly varying degrees of political sincerity, from Vivienne Westwood’s anti-austerity protest in 2016 to Chanel’s bizarre faux-feminist demonstration on their S/S 15 catwalk, which featured more vague and nonsensical slogans like “Make Fashion Not War”.

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