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10 June 2016updated 01 Jul 2021 12:13pm

How Facebook could sway the EU referendum – while remaining politically neutral

Twitter and Uber have also jumped on the bandwagon.

By Barbara Speed

When it was announced that voters would have a whole extra day to register to vote in the EU referendum, thanks to the Gov.uk site crashing under the weight of last minute signups, the Brexiteers were furious. Why? Because the majority of these late signees were young.

According to Gov.uk, more than 242,000 people applied to register to vote on Wednesday, the original last day of registration – and over half were under 35. According to YouGov polling, age and voting intention in this referendum are correlated to an almost extreme degree. If you’re under the age of 43, you’re more likely to vote Remain. If you’re older, you’re more likely to vote to Leave.

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